Successfully introducing a brand to key audiences takes careful research and planning to ensure the effort is well received. Whether you are looking to introduce your organization to a new audience, refresh its image or revive its position in the marketplace, we’ll create a strategy to achieve the results you’re after.
Unifying a Ministry Through
"Many Hands. One Heart."
Research showed that many Diakon Lutheran Social Ministries’ employees, residents and clients were unaware of the extent of services the organization provided and could not identify the Diakon name unaided. The clergy felt the organization’s Lutheran heritage was not being reinforced. Diakon engaged AKCG to develop an organizational identity campaign to unify Diakon’s multitude of services under one brand and increase awareness of its breadth of services among its many publics. Read more →