ISSUES & CRISES COUNSELING AND REPUTATION MANAGEMENTIssues and crises happen. But, time and time again, what lingers in the memories of an organization’s stakeholders is how well the organization communicated during and after the event. Our time-tested expertise in issues and crisis communications can mitigate damage to your organization’s reputation and bottom line.
News Story That Never Was
CBS approached a university with questions about a promising anti-cancer drug being studied. Initially, the university was thrilled with national media attention for its research program. However, it became evident that CBS was pursuing a different angle. CBS was drawing faulty conclusions from “facts” that appeared damaging out of context. Unless the record was set straight, the story would do untold damage to the university’s reputation. AKCG was called in to address a potentially devastating crisis. Read more →