MEDIA RELATIONSEstablishing relationships with reporters is a key component for an organization’s long-term public relations success. To receive fair and balanced news coverage, it is essential to develop and maintain open lines of communication. We assist our clients in a number of ways, including identifying opportunities, facilitating interviews and planning press conferences — all while helping clients to develop relationships that last.
Naming the Nobels
For the past two decades, Thomson Reuters has forecasted potential Nobel Prize winners, dubbed “Citation Laureates,” in the four scientific Nobel Prize fields. Thomson Reuters engaged AKCG to develop a media relations plan to reinforce market leadership of the Scientific business of Thomson Reuters, and strengthen relationships with key researchers through direct outreach and publicity. Read more →