SOCIAL MEDIA CRISIS COUNSELING
Social media issues and crises are multi-layered and complex. Unlike incidents that play out in traditional media, each social media incident must be evaluated for its unique risks — the credibility of the source, the potential audiences reached and likelihood of the post to go “viral” are among the attributes that must be considered. Some social media issues require immediate actions; others simply require careful monitoring. We can help you decide the best course of action.
Mitigating Social Media Risk
As part of an emerging social media strategy, a utility company wanted to understand how to respond appropriately to less than favorable online activity. Communications executives at the company engaged AKCG to create a social media crisis response plan to accompany their existing crisis communications plan. Read more →