SOCIAL MEDIASocial media is a valuable option to communicate directly with important key audiences such as neighbors, patients, customers and employees. Our clients succeed because we go beyond developing the social media strategy they need to achieve their communications goals. We counsel our clients on advantages and disadvantages, opportunities and risks associated with social media to ensure they are fully prepared to tackle the real-time challenges social media present.
Connecting a Community with its Water Company
New Jersey American Water’s Facebook page quickly became the primary source of information as customers flocked to social media during emergencies. The company engaged AKCG to transition its Facebook page from a customer service resource to a model for community engagement by building on NJAW’s existing model of incident-related communications. To meet this challenge and encourage a positive dialogue, AKCG created a social media strategy that was a mix of operational-focused, educational, and light-hearted content.Read more →